I wasn’t at all surprised that Bass had developed a fascination for incorporating the digital medium into her designs once I’d discovered that the original idea for her brand began in Berlin, where she used to live and work. Berlin is well known for being one of the leading pioneering capitals of fine art created with new technologies.
“I am interested in exploring a subtle fusion of tech and luxury fashion.” She mentioned, in the build-up to the launch of her SS17 collection which was premiered at the New York fashion Week in September 2016.
The process of putting together the SS17 collection involved a partnership with Slovenian artist Blaz Kutin who’s photography was digitally infused into her works. Kutin takes photographs of urban fragments; the unremarkable eroded street surfaces that capture his interest, are rendered without digital enhancement on a monumental scale and transformed into powerful abstract compositions.